How we name a scent
Every MORA scent is named for a moment in the day, with its two notes written underneath. Here's how a name gets chosen.
Every MORA scent is named before it gets a bottle. The name tells you when in the day it belongs. The notes tell you what it smells like. We keep those two jobs apart.
Start with the hour
Each scent sits in one of three intentions: Energy, Focus or Rest. The name then picks a moment inside that part of the day. First Light, Daybreak and Sunroom belong to the first hour. Clear Space, Between Hours and Still Point sit in the middle of it. Soft Landing, Slow Hours and Nightfall are for the end.
Then the notes
Under every name is a single line with two notes: grapefruit and rosemary for First Light Body Wash, mint and green tea for Still Point Aromatic Mist. That line does the describing, so the name doesn't have to, and you never need to guess what's behind a name.
What a name doesn't do
A name never tells you how to feel. Nightfall is a time of day, not an instruction. We keep names short, one or two words, and say each one out loud a few times before it goes anywhere near a label.
The Nightfall Aromatic Mist went through more names than most. Lavender and cedar can read soft or woody depending on the room, and the early names leaned too far one way. Nightfall stayed because it describes the hour and leaves the notes to speak for themselves.
Pinned up for a week
Shortlisted names go on a corkboard next to the blotters they belong to, and they stay there for a week. If a name still fits the scent after a week of walking past it, it stays.
Two more labels
Color follows the same logic: coral and amber for Energy, butter yellow for Focus, lavender for Rest. Each scented product page also shows a scent intensity, from soft to bright. It tells you how strongly a scent comes through, and nothing more.
