What we believe
Small things, used often.
We design for the shelf by the sink and the corner of the bath. Things you see every day should be good to look at, easy to read and pleasant to hold. Fewer steps, clearer names, better color.
From sketch to shelf · 01
Naming a scent
Every scent starts as a time of day and two notes. The name comes last, once the blotters have dried.
How we name a scent
From sketch to shelf · 02
Choosing a color
Every shade is tried on glass, glaze and cotton before it reaches a label. If it looks different on any of the three, it goes back to the swatch book.
Meet the makers
From sketch to shelf · 03
Packing the box
Ivory boxes, cobalt tape, nothing extra. Sets go out gift-wrapped, ready to give.
Shop the setsOur point of view
A practice, not a rulebook.
How we use the line ourselves, in three steps.
- 01 / Notice
- 02 / Choose
- 03 / Return
What we care about
Three things we keep.
The ideas behind every bottle, cup and cloth.
Color tells the time
Coral, butter and lavender mark Energy, Focus and Rest, so the right bottle is easy to find without reading the label.
Objects worth leaving out
Cups, trays and cloths made to sit on the counter, not in a drawer.
Scents named for the hour
Grapefruit at seven, mint at noon, cedar after dark. Each family keeps to its own notes.
A closer look
The details make the day.
Grapefruit, rosemary, lavender: the notes come first, laid out on a table long before there is a bottle or a name.
What 'Energy, Focus, Rest' means
They are our three families, named for the parts of a day: the first hour, the middle of it and the evening. A wash, an oil and a mist from the same family share their notes and their color, so they sit together on the shelf. The names describe scent and color, not an effect.
Why MORA is fictional
MORA was invented to show what the Ascension theme by Fuel Themes can do for a body-care shop. Nothing here is for sale.
Sample notes
In their words.
Sample notes, shown for demonstration.